THE HERO OF YOUR STORY IS YOU!

Myths are keys to interpreting the world.

Knowing them helps us write better, build more powerful narratives, formulate more convincing arguments, but also know ourselves better and understand those around us.

Finally, they allow us to decipher the messages of all those who know how to use symbols to inspire, convince, or manipulate, such as advertisers, politicians, films, series, television, etc.

The hero is a model for all humans. The hero faces problems they cannot avoid and 'plays' tug-of-war with the greatest powers. Some call this the path of the warrior, others the inner struggle, the jihad, the quest for the Grail, or the path of light.

Now, it is your turn to recognize the figures at work, to write your own adventures.



The author

David Grout is a free and polymorphic spirit. A field anthropologist with the Kichwa people of Ecuador, a strategist in major corporations, a tech entrepreneur, a storyteller, a builder of atypical projects... Trained in science, sociology, and corporate communication, and later in permaculture, he blends rigor, humor, and clarity to reveal what myths say about us, here and now.